This project investigates how media in Serbia, Poland, and Norway portray Harris, recognizing that while media may not dictate public opinion directly, it can influence which aspects of her identity and career are emphasized—shaping public perception in line with agenda-setting theory. The research primarily targets journalists, urging careful consideration in word choice and framing when representing women and minority groups, but also seeks to engage the general public. A key aim is to assess whether media portrayals align with each country’s Gender Inequality Index (GII) ranking, offering a comparative perspective on the relationship between gender sensitivity in reporting and broader societal equality.
The study analyzed 16 articles published between October 29 and November 13, sourced from both state-owned and independent news outlets in the three countries, though Serbian independent coverage was limited. Articles were coded for sentiment—positive, neutral, or negative—based on tone, framing, and language, and examined for gender sensitivity using the Gender Media Monitoring framework and AGEMI platform guidelines. Key indicators included whether Harris appeared in the headline or early in the text, whether issues of inequality were addressed, and whether stereotypes were challenged. Results were compared across countries and visualized alongside GII rankings. While the findings offer valuable insights, the study acknowledges limitations, including potential subjectivity in coding and a small, time-restricted sample size, which constrain the generalizability of the conclusions.
