ChanGE is the space where we make things happen!

This is where we are collecting good examples of transformative actions that have been developed worldwide to promote gender equality and address discrimination in the media. 

If you want to share your experiences with the AGEMI community, send us basic info on projects or activities you have worked on and the link to related audios, videos, interviews, infographics, etc. Email us at


Jean Kilbourne is internationally recognized for her groundbreaking work on the image of women in advertising and the media. In the late 1960s she began her exploration of the connection between advertising and several public health issues, including violence against women, eating disorders, and addiction, and launched a movement to promote media literacy as a way to prevent these problems. Jean is the creator of the renowned Killing Us Softly: Advertising’s Image of Women film series and the author of several book. Her website is an entry point to several resource for change.

Our Watch is an Australian organization that has been established to drive nationwide change in the culture, behaviours and power imbalances that lead to violence against women and their children. An inspiring reality worth knowing to all those who fight to end gender based violence, including online harassment and abuse. Their vision is an Australia where women and their children live free from all forms of violence. Their mandate is to stop violence before it happens, through better understanding of the context of violence and suggesting ways to prevent it. 

FixedIt is a project by Jane Gilmore, founding editor of The King’s Tribune and a freelance journalist and columnist for The Age and The Sydney Morning Herald. On the project website Jane rewrites sexist headlines.


'Action Research and Learning – creating enabling spaces in teaching' at the Department of Communication at the University of Vienna. A project with students, coordinated by Prof. Krisztina Rozgonyi, who has integrated AGEMI Platform's components into curricular activities, while innovating teaching methods so as to create an enabling space for students with the ultimate goal of increasing their social commitment to challenging replication or (re-)production of gender inequalities in and by the media. Students’ work and achievements are published on the web-platform 'Let's talk equal' (in German).


The European Institute for Gender Equality (EIGE) supports better informed policy-making at EU and Member State levels, providing support to the Presidencies of the Council of the EU. They do so by fostering gender mainstreaming, developing a Gender Equality Index, making relevant statics available, and delivering high-quality reports on the progress of gender equality in the critical areas of concern of the BPfA chosen by the Presidencies, including Women and Media.

The EU Mutual Learning Programme in Gender Equality: Women and media (France12-13 November 2018). The seminar addressed initiatives to overcome the under-representation of and discrimination against women in all media professions, as well as the broader issue of gender stereotypes and sexism in media content. The documents related to the seminar are available here.

In line with UNESCO's Global Priority Gender, UNESCO contributes to achieving full gender equality in the media. Working for Media Diversity and Gender Equality, UNESCO developed a series of Gender-Sensitive Indicators for the Media that constitute an important resource to monitor media and their content.

In 2020, it will be 25 years since the Beijing Platform for Action set out how to remove the systemic barriers that hold women back from equal participation in all areas of life, whether in public or in private, including the media. Despite some progress, real change has been agonizingly slow for the majority of women and girls in the world. UN Women stands at the centre of mobilizing governments and civil societies to keep the promises of the Beijing Platform for Action to all of society, with a Roadmap for the Beijing 25th Anniversary Celebration.

Last modified: Monday, 2 December 2019, 8:54 PM