Overview and goals
The Advancing Gender Equality in Media Industries (AGEMI) project takes an innovative and integrated approach to combating gender stereotypes and promoting an equal, diverse and inclusive media sector.
It has three primary elements:
- a Resources Bank of Good Practices;
- a set of Learning Resources;
- and encounters between media and journalism students and media professionals.
It is being developed by a group of researchers and practitioners from three universities (Newcastle, Padova, Gothenburg) and two associations of media professionals (EFJ and COPEAM).
We believe that working together in an interdisciplinary team of educators and practitioners will enable us to produce materials and resources which will benefit both students and media professionals.
We know that the media industry, as with all other professions, have not achieved gender equality in terms of access, representation or decision-making, but we also know that there are many examples of good practice which have been initiated by individual media organisations in an effort to respond to the problem of inequality.
By raising awareness of both the problems of gender inequality but also the range of good practices which have been developed to address them, media and journalism students will be encouraged to develop strategies which will support them in developing a gender-sensitive practice when they enter the industry.
AGEMI also recognises the importance of encouraging interactions between students and media practitioners and includes two types of encounter, a summer school and internships which bridge the education-employment gap in ways which enable mutual learning and knowledge exchange.
In this way, students gain experience which will help their employability as well as entering their chosen profession as women and men with a better understanding of how to challenge gender inequalities. For their part, media professionals (and other organisations which are working for gender equality) have an opportunity to input directly to the education and training of the next generation of potential colleagues.
This approach maximises the potential for transformative changes in attitudes (through awareness-raising), behaviour (through professional practice) and culture (through sharing and implementing good practices).